It’s that time of year again – time to get ready for spring home show season. Our Enertech dealers have told us that home shows are one of their most successful ways of generating qualified leads. They put you face-to-face with potential customers. Think about it… People who visit a home show are going to be more interested in your products. All you have to do is educate them on the many benefits of geothermal!
But here’s the thing—You could work every home show in your area, talk to hundreds of people about geothermal heating and cooling, but if you don’t have a plan going in with a focused goal, you’re missing out on major growth potential for your business. So how do you get the biggest bang for your marketing buck?
One of the most important tools for any small business is customer reviews. With the explosion of websites like Yelp and Citysearch, it is easier than ever for people to share their opinions about your business. But even with so many easy ways to leave feedback, unless they have a negative experience to share, the average customer isn’t going to look for ways to leave your company a review. So how do you get them to take the time to do it? Follow these quick easy steps!
You probably know that when it comes to our geothermal systems, there’s nothing more important to us than quality. But when it comes to our employees, there’s nothing more important than safety. We want to make sure all of our employees go home to their families at the end of each day. The dedication and care taken by our production staff has lead to another big achievement – the celebration of four years without a lost-time accident.
Our employees at Enertech love to give back…and wear blue jeans. One of the FUN committee’s most popular programs combines these two things by giving employees the opportunity to go casual for a cause. In honor of Breast Cancer Awareness Month and LEE National Denim Day, during October participating employees donated $20 to wear jeans every day for the entire month.
A simple trip to the grocery store will show you that people everywhere are talking about “going green.” The internet is full of blogs, articles and even tweets about making our homes more sustainable. All of this information is good, but it can be overwhelming! That’s why we are excited to be part of the Proud Green Home of St. Louis.